Nutrition Business Journal

Whole Foods Lures Customers with the Real Deal

Whole Foods, the largest natural and organic foods supermarket chain, announced the launch of its new program designed to provide specially priced products and other money saving coupons and tips to its customers. 


The program, called “The Real Deal,” is intended to provide more value to its customers and presumably attract more shoppers during this economic downturn.

Shoppers will find new features like “Real Steal” items which will be discounted and featured in various departments throughout the store. Whole Foods has also devoted a portion of its website where customers can upload their own tips on shopping on a budget.

The company did acknowledge that this is a time of “record worldwide food inflation.” And though the company’s press release doesn’t explicitly mention its desire to attract more shoppers, clearly it is looking to generate positive press as its stock has slid to a 52-week low.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.