Nutrition Business Journal

Whole Foods Strives to Shrug Off Whole Paycheck Image in Current Economic Climate

After years of blithely brushing off the nickname “Whole Paycheck” as it counted its profits, Whole Foods Market is making a concerted effort to overcome its image as an overpriced destination store by marketing value as vigorously as it has always marketed health in hopes of turning around a significant downturn in profits. “Sure, at Whole Foods Market you can buy a rare $39.99 bottle of certified-organic, estate-bottled Tuscan extra-virgin olive oil that costs more than a bottle of f

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.