Whole Foods CEO John Mackey declined to be interviewed by Nutrition Business Journal for this article. But he found time to write blog postings under a phony name slamming Wild Oats—the company Whole Foods Market has made an offer to buy, the Wall Street Journal revealed in July.
Using the pseudonym Rahodeb (an anagram of his wife’s name, Deborah), Mackey posted 1,394 entries on Yahoo Finance’s bulletin board over a seven-year period. His posts championed Whole Food
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