Nutrition Business Journal

Whole Grain Remains at Heart of Health- Claim Platforms

Whole grain sales stand up well to low-carb; 89% of consumers favorable to heart check logo.

From the giants—General Mills, Kellogg, Quaker Oats (PepsiCo) and Post Cereals (Kraft Foods)—to the plucky and ambitious natural brands like Nature’s Path and Bob’s Red Mill, there is agreement among cereal makers about the most effective marketing message for consumers concerned with their cardiovascular health: Eat whole grains.

While manufacturers have incorporated B vitamins, vitamin E, omega-3 fatty acids and other heart-healthy ingredients into products— and some are experiment

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