Nutrition Business Journal

Will COLD-fX's Inspired Combination of Science and Celebrity Succeed in the U.S?

Canadian blockbuster enters U.S. as a dietary supplement; CV Technologies says it will pursue OTC drug trials.

A wide range of ingredients help support healthy immune function, companies claim—including probiotics, herbs, vitamins and specialty ingredients like noni juice and immunoglobulin. But in the U.S., marketers can only hint at product benefits, which from the consumer point of view run a rather confusing gamut from general health enhancement, to resistance against chronic auto-immune diseases to cold and flu prevention.

In Canada, where natural health product (NHP) regulations impleme

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