Nutrition Business Journal

Wyeth Brands Beat The Competition With Claimology

Centrum Silver puts the sparkle in Wyeth’s supplement sales; low-carb multivitamin gets phased out.

Wyeth Consumer Healthcare’s Nutritionals division slightly outpaced most of its competitors in the multivitamin category last year, and in calcium it left the pack far behind. While calcium product sales declined 5% in units and 10% in dollars last year (in mass channels excluding Wal- Mart, according to Information Resources Inc.), Wyeth’s Caltrate revenues were up 12.5%, according to its annual report. And in the same channels, multivitamin sales dropped 0.4% in do

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.