Nutrition Business Journal

XanGo Harnesses Technology To Drive Sales

Branding strategy aims to make the XanGo name synonymous with mangosteen juice.

It’s an exciting time with technology, to be able to reach people faster, better and in a more timely manner—literally anywhere in the world,” said Sandi Cohen, a top distributor for XanGo LLC. A veteran in the network marketing industry, Cohen views the Internet as a vital tool that is revolutionizing how she does business.

While the Internet does not replace the intimacy of building relationships via personto- person contact, it has enabled savvy network marketers

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