Today, more than ever, a brand isn’t just about its products. Some of our favorite companies are delivering engaging, shareable initiatives on Facebook, Instagram and Twitter that are taking their messaging to the next level. The formula for success? Creative campaigns that aren’t about selling a product but about showing personality in a way that’s authentically tied to the brand. We “like” what these natural products rock stars are doing to connect with their audiences via social media—so we thought we’d “share.”