Fiore Associates Takes a Fresh Look at Comax Flavors' Branding

Branding, communications and PR veteran Fiore Associates has announced that it has been named Agency of Record for Comax Flavors, headquartered in Melville, New York. Fiore has been hired to take responsibility for the full range of Comax strategic corporate image and brand marketing, public relations, advertising and promotions.

A leading manufacturer, Comax Flavors is a full-service, family-owned flavor house serving the needs of clients in the food and beverage industries. Comax has earned a reputation for commercial success in the Health and Wellness area, with special expertise in masking and other proprietary technologies, decades of experience in creating natural WONFs, and a strong commitment to creating "good for you" products that feature taste-appeal high on their ingredients listings.

Comax operates from manufacturing and R&D facilities in Melville, NY, and in Shanghai, China and sales offices in North and South America and in Asia. The Company's many different types of masking flavors resolve unpleasant off-notes resulting from a wide range of supplementation, such as: vitamins, minerals, botanicals, grains, caffeine, sugar substitutes and fish oils. This range of products and technologies has recently been expanded with a Natural Sweetness Enhancer and a Natural Stevia Masking Flavor. Using a proprietary flavor harmonizing process, Comax develops traditional flavors combined with special masking technologies that are product- and application-specific.

According to the Vice President of Corporate Communications, Cathy Armstrong, "We could not compete in our industry without continuous innovation, yet many of our most important products have come as the result of technology original to when our company was founded over three decades ago. That kind of unique R&D process speaks to the special strength of our brands, one of the foremost sources of our differentiation in a crowded marketplace. We are expecting that Fiore Associates' depth of experience in the flavor and ingredient industries will help us to leverage our uniqueness and that strength in flavors."

About Fiore Associates
Fiore Associates specializes in strategic branding, marketing, promotions and communications expertise with a focus on high trending, multi-sensory, organic and natural, green, sustainable and emotionally-driven products and industries.

Fiore's services include business profiling, trend forecasting, strategic brand building, name and image positioning and product perfecting. Fiore's 25 year history of success results from a disciplined approach to building brands, a sophisticated sense of style, and a business philosophy driven by passion, energy, efficiency and realism.

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