Frutarom Boosts Functionality and Flavor at IFT

Frutarom, USA, will focus on enhanced beverages with ingredients for great taste and functionality. For the first time, Frutarom will share its booth with California-based company, Flavor Specialties Inc. (FSI), a new member and now an integral part of Frutarom USA Inc. The group will feature prototypes of beverages with natural flavors and botanical extracts at IFT 2009.

“We are proud to share our booth with the FSI team and to showcase functional and energy beverages based on FSI’s natural flavors and Frutarom’s healthy ingredients,” says Rafi Friedman, President of Frutarom USA. “The integration of FSI was a strategic move that will strengthen our position in the US market, specifically in the beverage market. Frutarom will continue to seek opportunities to increase its presence and share in the US.“

At its expanded IFT booth # 1145, Frutarom will present a line of new-age beverages with organic flavors and new sweeteners that address specific consumer needs for healthy-yet-tasty beverages. The comprehensive line will include an organic drink sweetened with new stevia sweetener; a vitamin sports drink fortified with CoQ10 and omega 3; a Latin American-influenced drink with exotic flavors of orange-citrus punch and pineapple-guava; iced coffee beverages, including Café Mocha and French Vanilla; and Pomegranate-Açai 2-oz. “No-Crash energy shots.”

“Frutarom anticipates the latest trends in natural flavors and healthy ingredients and implements its extensive know-how into innovative beverage concepts in leading beverage categories,” notes Friedman. “We create functional beverages with great taste and extended shelf life. These prototypes are just a few examples to show our visitors how Frutarom can be a reliable partner for tasty and healthy success.”

BREAKING NEWS: Following growing inquiries for Collactive™, a natural, anti-wrinkle ingredient launched by Frutarom in February, the Health Division of the company decided to move to the next level in its marketing plan and develop a beauty drink prototype for the IFT show.

“The crown jewel at the Frutarom booth will be a beauty drink containing Collactive™ to showcase how we develop “beauty from within” concepts into great-tasting beverages,” says Bill Graham, Vice President, Flavor Division of Frutarom, USA.

Frutarom will be exhibiting at booth no. 1145
Laurent Leduc
VP US Health Division and US Marketing
Frutarom USA Inc
[email protected]
(952) 920-7700

About Frutarom
Established in 1933, Frutarom is a rapidly growing global flavor and fine ingredients company. Frutarom develops, manufactures and markets an extensive variety of high quality flavors and natural fine ingredients for customers in the food, beverage, flavor, fragrance, pharmaceutical, nutraceutical and cosmetic industries. Frutarom's 20,000 products are sold to more than 10,000 customers in 120 countries around the world. The Frutarom Group has 1,500 employees worldwide and manufacturing facilities in Europe, North America, Israel and Asia.
Frutarom operates through two divisions.

Frutarom provides tasty and healthy solutions to its customers fulfilling our vision: To be the Preferred Partner for Tasty and Healthy Success.

Frutarom Industries Ltd. is a public company whose stock is listed on the Tel Aviv and London Stock Exchanges. As of January 1, 2003 Frutarom has been included in the Tel Aviv 100 Index.

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