The next frontier in flavors

The next frontier in flavors

Meet an exciting new company launching at IFT.

Maverick Innovations, a North Carolina company specializing in natural ingredients and flavors, launches its high-performance organic ingredients company at the Institute of Food Technologists (IFT) Annual Meeting & Food Expo in Chicago, July 13 to 16.
Maverick Innovations is a sister company to Omega Ingredients, whose connection is principal Steve Pearce. At Omega, they re-created "the smell of space" for a NASA astronaut training project, as well as "the smell of Cleopatra’s hair" as part of an international art venture.
The smell of space? Far out!
Building on that success, Maverick specializes in creating “bespoke flavors,” including flavors that enhance, sweeten and mask. Their expertise centers on solving technical challenges and creating breakthrough, trendsetting flavors and formulations. Maverick's innovative product line includes organic fruit and vegetable extracts, essential oils, absolutes and concretes; natural and dried extracts; fruit distillates and extracts; and natural aroma chemicals.
They’ll be at Booth #2938 at IFT. Or, go online to For more on trending issues in the flavor world, check out page 28 of Functional Ingredients.

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