Sell Asian noodles alongside produce—either familiar American veggies or more authenticAsian greens, depending on your customer demographics—to boost sales of items shoppers may not otherwise notice, suggests Neil Stern, senior partner at McMillanDoolittle, a Chicago-based retail consulting firm. “If you can sell solutions rather than just products, you can expand the basket size.” Try grouping the ingredients for these dishes.
Vietnamese salad: Rice noodles with carrots, cucumbers and snap peas, as well as fresh basil, cilantro or mint, along with lime juice, garlic, hot peppers and fish sauce for the Vietnamese dressing.
Korean jap chae: Glass noodles with wood ear or shiitake mushrooms, carrots, onions, garlic and spinach, along with soy sauce and sesame seeds.
Japanese stir-fry: Soba with napa cabbage or daikon radish.