Aisle7™ (formerly Healthnotes®), the leader in wellness marketing programs for food and drug retailers, today announced that Everyday Food, the easy-to-use, digest-size cooking magazine published by Martha Stewart Living Omnimedia, will participate in the Aisle7 Recipe Partner Program.
Aisle7 will provide hundreds of healthy, great-tasting recipes from Everyday Food in its latest product, Aisle7 IN-STORETM 2009 (see companion press release). With a simple tap on the Aisle7 touchscreen kiosk, shoppers can quickly select and print an Everyday Food recipe and then grab the needed ingredients from nearby grocery shelves. Designed to make family meal planning easier, the extensive Aisle7 recipe library is searchable based on shoppers’ personal tastes, food preferences, and dietary needs. All recipes comply with nutritionist guidelines for healthy diets, including containing no trans fats, low saturated fat, and less than 30% of calories from fat.
Recipe selection includes main dishes; quick, light, and healthy options; vegetarian; special diets (such as gluten-free, diabetic, and heart-healthy) and desserts. Recipes will rotate through the Aisle7 home screen, alongside other recipes in the Aisle7 Recipe Partner Program, featuring a unique recipe every week. Additionally, Everyday Food is extending a promotional offer to shoppers to receive a free preview issue of the magazine, and two free grocery totes with a paid subscription.
“Working with Everyday Food continues our strategy of providing retailers with trustworthy sources for recipes, since Martha Stewart is the quintessential name for quality and trust when it comes to cooking,” said Jeff Beyer, CEO of Aisle7. “Our customers will be able to leverage this strong brand to present shoppers with great meal ideas, thus helping them to stimulate sales storewide.”
According to research conducted in 2007 by The Hartman Group, a market research firm that specializes in the health and wellness marketplace, consumers were 40% more likely to trust recipes from objective, independent sources, such as cookbooks and magazines, than from manufacturers.
“Quick, healthy, and delicious recipes are what today’s time-pressed shoppers are looking for and Everyday Food magazine is the perfect source,” said Richard Fontaine, Senior Vice President of Consumer Marketing at Martha Stewart Living Omnimedia. “Aisle7 provides us a great way to extend our brand in-store and make it easy for shoppers to get great new recipes across the country.”
A comprehensive shopper marketing program, Aisle7 IN-STORE 2009, also includes recipes from EatingWell magazine and best-selling cookbooks published by Rodale, Inc., and Hyperion Publishing.
Visit www.Aisle7.net/WhatsNew for more information on the all-new Aisle7 IN-STORE 2009.
Aisle7 delivers personalized wellness-driven shopper marketing programs providing Fresh Ideasto enhance the shopping experience, inspire loyalty, and drive purchasesin supermarkets, drugstores, and natural product stores worldwide.
As the next generation of wellness-marketing expert Healthnotes, Aisle7 is uniquely positioned to help marketers leverage the powerful health and wellness trend to connect with millions of consumers at the point of decisionin-store and online. The Aisle7 network drives more than 50 million shopper visits annually across thousands of retail locations and websites worldwide, including nine of the top ten US supermarkets. Visit www.Aisle7.net for more information.