Last year, American consumers drank up more bottled water than any other beverage except carbonated soft drinks. Percapita consumption of bottled water reached 22.6 gallons in 2003, up 7.5% from 2002, when water ranked fifth in popularity among U.S. consumers. “Water has moved above coffee, tea and milk,” said Gary Hemphill at the Beverage Marketing Corp., which prepared a detailed analysis for the April/May 2004 edition of Bottled Water Reporter, a publication of
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