Country Pure Foods, a processor of juice products for school grades K-12, is excited to announce the addition of V Blend Vegetable/Fruit Blend juices to its product offering. Developed primarily to help school nutrition planners meet vegetable requirements, V Blend juices also aim to increase the total vegetable servings consumed by children, a rising concern among industry officials and parents alike.
According to the USDA, if the first ingredient of a 100 percent fruit and vegetable blend is a vegetable, it can count toward the “other” or “additional” vegetable requirement, depending on the needs of the menu planner. V Blend’s Dragon Punch and Wango Mango fit these requirements.
“The federal government’s Dietary Guidelines for Americans recommend that children eat at least five servings of fruits and vegetables daily, and school-age children spend much of their day at school, therefore, companies like Country Pure Foods need to constantly be looking for ways to help children eat their recommended servings of nutritious food,” said Joe Koch, director of marketing, Country Pure Foods.
V Blend juices are made with 100 percent juice from concentrate in two flavors that kids will love, Dragon Punch and Wango Mango. Available in 4 oz and 6 oz eco cartons with a convenient straw hole, as well as a 6.75 oz aseptic option that is shelf-stable and includes a straw. Additionally, these juices are fortified with vitamins A, C and E and recommended as a Healthier Option by the Alliance for a Healthier Generation.
With a staggering 2.7 million American children classified as severely obese, parents are becoming more watchful of the foods and beverages their children consume. Many kids cringe when they hear the words “healthy” and “vegetables,” so the challenge was to create a product that is great tasting and provides them with nutrient-rich juice in a new, exciting way.
V Blend juices are sold under the Juice4U! brand with packaging that features fun fruit characters that appeal to school children and help make the product fun to drink.