CARVER, Mass., May 15, 2007 (BUSINESS WIRE) -- Decas Botanical Synergies (DBS), a subsidiary of Decas Cranberry Products, Inc., today announced the availability of PACran(TM), next generation cranberry powder, in a softchew format. Each 5 gram softchew supplies the recommended daily dose of 500 mg of PACran and its active ingredient in a delicious and enjoyable form.
PACran(TM) is the first whole cranberry powder to be both clinically supported at a 500 mg daily dose and certified by Brunswick Laboratories to contain a minimum 1.5% cranberry proanthocyanidins (PACs). Brunswick Laboratories, the leading commercial laboratory specializing in the science of antioxidants, uses the published and USDA-recognized HPLC method for PAC certification.
Cranberries are widely known for their unique "anti-adhesion" activity that protects the body from harmful bacteria that cause urinary tract infections. This anti-adhesion activity is primarily due to a natural antioxidant compound in the fruit called PACs. According to the United States Department of Agriculture (USDA) Database for the Proanthocyanidin Content of Selected Foods, Cranberry PACs contain a unique A-type structure, while most other plants contain only the more common B-type PACs. It is cranberry's A-type PACs that are responsible for the anti-adhesion mechanism of action.
"We are very pleased to offer this new delivery option for PACran(TM) and we understand the importance of taste when establishing consumer acceptance." said Doug Klaiber, DBS chief operating officer. "PACran(TM) softchews offer another convenient means to obtain your recommended daily dose of cranberry and we expect strong customer demand both domestically and abroad."
P.L. Thomas & Co., Inc., is DBS' exclusive distributor and marketing partner for the U.S.A.
About Decas Botanical Synergies (DBS)
Headquartered in Carver, Massachusetts, Decas Botanical Synergies (DBS) is a subsidiary of Decas Cranberry Products, Inc., and is a developer, manufacturer and marketer of proprietary, value-added fruit-derived ingredients for the dietary supplement, functional foods, animal feed and nutrition, personal care and cosmetics, and oral health industries. Specializing in cranberries, DBS' Fruitaceutical(R) products are rich in natural bioflavonoid complexes, which provide manufacturers with powerful antioxidant, antimicrobial and nutritional properties, and a natural colorant for a broad variety of applications. Decas powders, extracts and oils offer cost-effective and natural options to enhance the taste, color, function and nutritional content of products. For additional information, please visit www.decasbotanical.com.
About P.L. Thomas
P.L. Thomas, a New Jersey-based ingredient supplier, offers more than fifty years of innovation in securing reliable, high quality raw materials for the dietary supplement, food and functional food industries, specializing in clinically-supported branded ingredients, botanical extracts and water-soluble gums. www.plthomas.com
PACran(TM) and Fruitaceutical(R) are trademarks of Decas Botanical Synergies, Inc. All other trademarks are the property of the respective holder.