Natural Foods Merchandiser
EU approval could boost stevia's global demand

EU approval could boost stevia's global demand

Sales of natural food and beverage products sweetened with stevia grew 67 percent in the United States between 2009 and 2010. Next up, the European Union is set to approve the sale of this calorie-free, natural sweetener in 2012. This will likely prompt an increase in global demand.

15 millionstevia

U.S. sales of stevia-sweetened products in the natural channel between August 2010 and August 2011

$97 million

U.S. sales of stevia-sweetened natural food and beverage products in the conventional channel between August 2010 and August 2011

$825 million

Predicted size of the global stevia market by the end of 2014

50 percent

Growth in consumer awareness of stevia and other natural sweeteners since 2009

2,000

Number of stevia-sweetened products introduced worldwide between 2004 and 2008

Sources: Packaged Facts, SPINS, Mintel, Zenith International

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