Gadot Biochemical Industries, Ltd. (GBI), Haifa, Israel, reorganizes its activities in the North American market following the acquisition of Pharmline, USA. This move is in line with Gadotâs growth strategy â focusing on the nutraceutical and functional food markets. The aim of the reorganization is to strengthen Gadotâs position in the US market.
Antony Hand, a former VP Marketing at Clearon, USA, was appointed as the president of Gadot Bio-Chem USA, Ltd. His responsibilities focus on service to the food industry in North America, specifically the functional food market.
âWe are especially pleased to welcome Mr. Hand to his new position. He has wide experience in business-development strategy,â says Ronny Hacham, V.P Business Development & Marketing at Gadot. âHe will be contributing to the planning and execution of Gadotâs strategy for the North American market.â
Gadot is forecast to significantly increase its activities in the food sector in general, and in the health food sector in particular. Pharmline was active in the dietary supplements segment. But now, under Gadotâs management, it will be able to successfully penetrate the health food market. Gadot already is poised to market additional citric acid and sodium citrates to be produced in its new plant currently being built in China.
âOur strategy is to offer food and beverage producers an extensive line of functional ingredients and processing services through the Pharmline portfolio,â explains Hacham. âThese actions will help expand the company's competitive edge in the functional foods market, and will shorten time-to-market while offering next-generation healthy ingredients.â
These new efforts, together with its line of highly biovailable minerals, fructose and other citrates currently produced in Israel, will allow Gadot to broaden its portfolio of products and services for food and beverage fortification.
âJim Stewart & Co., Gadot's representative in the North American market will maintain its role and remain an important part of the new North American marketing activities,â adds Hacham.
Gadot, Ltd., Haifa, Israel, is a leading supplier of crystalline fructose, citrate salts and enrichment minerals and specializes in developing products that have high bioavailability. Gadot intends to further expand its product portfolio through internal development as well as acquisitions.