Gaga for gluten free

987. That's how many new gluten-free products were introduced this year in the United States. In 2007, there were 1,300 new gluten-free product launches, according to NBJ and Packaged Facts. The category is growing faster than any other, with sales soaring by more than 18 per cent a year. Not to prey on the afflicted, but for the for packaged food and ingredients suppliers, the news couldn't be better. One out of every 133 people in America is afflicted with celiac disease and many more are just sensitive to the stuff. Then there are the consumers who simply like the gluten-free products better than the wheat-based foods. Mary's Gone Crackers is but one example. From gluten-free pizza crusts to no-gluten beer, the choices are endless.

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