CLEVELAND, April 8, 2008, 2008 /PRNewswire via COMTEX/ -- Today, Ganeden Biotech announced that Sustenex(TM), its all-natural daily probiotic supplement is now available nationwide. Each Sustenex(TM) capsule contains at least 2 billion live probiotic cells of GanedenBC30, a proprietary, patented strain of Bacillus coagulans designed to help promote immune and digestive fitness. Sustenex(TM) with GanedenBC30 Probiotic is designed to survive and thrive in the digestive tract delivering ten times more probiotic cells than most yogurts.
Sustenex(TM), is an all natural daily supplement developed by Ganeden Biotech, containing 2 billion cells of GanedenBC30, which is a patented strain of Bacillus coagulans. GanedenBC30 survives the hostile environment of the stomach, colonizes the intestines, and produces lactic acid, which are all critical components to the success of a probiotic.
"We plan to emphasize the uniqueness of the strain of Bacillus coagulans that we have identified and patented by branding it GanedenBC30 Probiotic," said Ganeden Biotech President Andy Lefkowitz. "The new brand logo will be visible on the Sustenex(TM) package as a clear identifier of our unique GanedenBC30 Probiotic. GanedenBC30 has powered our Digestive Advantage(TM) product line for consumers with particular digestive disorders. By placing it in Sustenex(TM), we're now offering the benefits of GanedenBC30 to consumers interested in probiotics as part of a daily health regimen," continued Lefkowitz.
Ganeden Biotech selected Swardlick Marketing Group, a full-service marketing and communications agency based in Portland, Maine, to lead an integrated marketing campaign in support of the national rollout of Sustenex(TM). The campaign will include advertising, promotion and public relations.
Sustenex(TM) is widely available at Wal-Mart, Walgreens and CVS/pharmacy, select Rite Aid/GNC Live Well(R) stores, Meijer, Longs, Kroger, Stop & Shop, Giant and other retail outlets. Sustenex(TM) is also available online at drugstore.com, amazon.com and other sites. For more information, visit www.sustenex.com.
Ganeden Biotech Inc.
Founded in 1997, Ganeden Biotech Inc. is a consumer healthcare company based in Cleveland, Ohio that features a popular line of over-the-counter products under the brand names Sustenex(TM), Digestive Advantage(TM) and Clearly Confident(TM).
Ganeden's oral products, including Sustenex(TM) and Digestive Advantage(TM), contain GanedenBC30 Probiotic, a patented strain of Bacillus coagulans. These probiotics work within the intestinal ecosystem to help support digestive function and maintain digestive health. For more information, visit www.ganedenbiotech.com
NOTE: the Food and Drug Administration have not evaluated these statements. This product is not intended to diagnose, treat, cure or prevent any diseases.