Natural Foods Merchandiser

Gluten-free market overview stats and trends

  • According to Rockville, Md –based market research firm Packaged Facts, demand for gluten-free foods has been growing exponentially as sufferers of a wide variety of maladies, including celiac disease, autism, attention deficit disorder, irritated bowel syndrome and multiple sclerosis, have come to believe a gluten-free diet will provide relief.

  • The Food and Drug Administration is considering a rule to define gluten-free label claims. The currently proposed definition would require “gluten-free” foods to use no gluten-containing grains *wheat, rye, barley) as well as no ingredients derived from these grains that have not been processed to remove all gluten over 20 parts per million, according to Chicago-based market research firm Mintel.

  • Mintel reports that the most common conditions currently impacting the natural products market are celiac disease and lactose intolerance. Celiac disease is thought to affect 1 in every 133 people in the U.S., yet it is also estimated that 97 percent of those with the condition are undiagnosed.

  • Independent market analyst Datamonitor of New York City reports that more than 1,300 new gluten-free food and beverage products were launched in the U.S. in 2007, up from 944 new products in 2006. In 2008, as of Sept. 8, 987 new gluten-free products had been rolled out in the U.S..

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