Sebastopol, California (June 28, 2007) - The beverage innovator that introduced energizing yerba mate bottled drinks to North America is pioneering the way again by offering the first ‘naked’ organic yerba mate drink. Guayaki Yerba Mate has announced a new traditional-style Unsweetened Mate. This new low-calorie beverage highlights the robust flavor of brewed rainforest yerba mate in a premium 16-ounce bottle.
Guayaki’s organic Unsweetened Mate is styled in the South American tradition known as terere – a technique of preparing yerba mate cold, as opposed to the more typical hot tea version that is the most popular drink in Argentina, Paraguay, Uruguay and much of Brazil. In South America, a hollowed gourd and bombilla (metal filtered straw), loose yerba mate tea and a thermos of water are cultural standard equipment for people to lug around everywhere they go. It may be a custom there, but people on this continent prefer convenient grab-and-go bottled drinks - and Guayaki is the first to offer an authentic unsweetened yerba mate drink in a bottle. Unsweetened Mate has a SRP of $2.19 and can be purchased at natural foods stores, supermarkets, cafes and gyms throughout North America and at www.guayaki.com.
Earlier this year, Guayaki introduced a line of three functional yerba mate ‘fusions’ that feature blends of yerba mate with powerful herbs and organic juices. Guayaki has raised-the-bar in the beverage industry by offering organic drinks that are stimulating, refreshing, nourishing, and made with only pure natural ingredients. Unlike other functional and energy drink concoctions on the market today that feature synthetic ingredients such as isolated vitamins, high fructose corn syrup, artificial colors and flavors, processed caffeine and other weird stuff derived in a lab, Guayaki follows a “whole plant - whole health” herbal tradition that unleashes the power of natural functional ingredients.
Organic Yerba Mate: A Nourishing, Green Source of Energy
Of the six most common caffeine beverage stimulants (yerba mate, coffee, tea, cola, cacao and guarana), yerba mate is the only one balanced by powerful nutrition and a natural blend of stimulants. A bottle of Unsweetened Mate contains caffeine comparable to coffee and energy drinks; however, the caffeine is balanced by mate’s content of theobromine (the euphoriant in chocolate), another stimulant named theophylline, and pantothenic acid (which prevents over-stimulation of the nervous system). Yerba mate is also a rich source of magnesium, which has been proven to ease anxiety. Many caffeine-sensitive people that drink yerba mate gain vitality and clarity of mind, but don’t experience the jitters, stomach discomfort and headaches that are common complaints among consumers of coffee and energy drinks.
“The unique combination of robust nutrition and balanced stimulation from the brewed leaves of the rainforest yerba mate tree make Guayakí Yerba Mate the healthiest source of energy on the planet,” notes Guayaki co-founder Karr. Revered for centuries as the ‘drink of the Gods,’ yerba mate contains 196 active compounds including 24 vitamins and minerals, 15 amino acids, 11 polyphenols (powerful antioxidants) and saponins - phytochemicals that bolster the immune system. Unsweetened Mate is a nourishing, ‘green’ source of energy that contains more antioxidants (4,032 ORAC* units per 8 oz serving) than popular sources such as Green tea (2,700), red wine (1,722) and orange juice (2,500).
Sales of Guayaki Unsweetened Mate Help Protect the Rainforest
Alex Pryor and David Karr, founders of Guayaki Sustainable Rainforest Products, started a beverage revolution by bringing a popular South American rainforest drink to the U.S., and creating innovative styles that suit the tastes preferred by Americans. These social entrepreneurs’ success in growing consumer demand for organic yerba mate on this continent over the past decade has provided native people in South America with a viable alternative to destructive land use practices that cause rainforest deforestation. Guayaki calls this principle of renewable resource management supported by consumers of sustainable products: Market-Driven Restoration.™
Yet another new science report has highlighted deforestation as the second leading human activity causing climate change. The latest data, crunched by an alliance of leading rainforest scientists called the Global Canopy Programme (GCP), indicates that deforestation accounts for 25% of global emissions of heat-trapping gases. Vast acres of rainforest are still being clearcut for lumber, or slashed and burned to make way for cattle grazing and huge soy bean plantations. “People’s purchasing decisions make a big difference on a global scale,” adds Karr. “Each person that drinks two servings per day of Guayakí Yerba Mate helps protect approximately one acre of rainforest every year,” notes Karr.
Not only does Guayaki create a strong incentive for native people to leave the forest standing by purchasing shade-grown organic yerba mate from farmers at premium prices in areas where the forest canopy is intact, the company also has several projects underway to replant native tree species in deforested areas, which will re-grow to become the future home to the "drink of the gods" - organic, shade grown, fairly-traded Guayakí Yerba Mate.
Founded in 1996, Guayakí is the leading provider of organic, fairly-traded, rainforest-grown yerba mate in North America with products sold at thousands of natural foods stores, cafes and supermarkets. The award-winning company integrates the triple bottom line principles of economic viability, social justice, and environmental stewardship in all aspects of their business. In addition to the new Unsweetened Mate, Guayaki offers 6 additional varieties of bottled Organic Yerba Mate Drinks, six Yerba Mate Tea Bag Blends, Traditional Yerba Mate Tea Bags, two varieties of Mate Latte Concentrates and loose traditional yerba mate and accessories. For more information, visit www.guayaki.com or call 1-888-GUAYAKI.
* Oxygen Radical Absorption Capacity (ORAC) is a scientific method for measuring antioxidant activity