William Hargis, president of Switch Beverage Company, sees big potential for The Switch, his company’s carbonated 100% fruit juice line. Sales of juices and soft drinks in the U.S. totaled $61 billion last year, he noted, adding that The Switch has market potential in both categories.
Since its inception in 2002, Switch has savored rapid growth. “We are doing close to a quarter of a million cases a year right now,” Hargis said. The company’s bottled
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