Nutrition Business Journal

Healthy Beverage Mandates For Schools Fuels Business For Switch Beverage Co.

William Hargis, president of Switch Beverage Company, sees big potential for The Switch, his company’s carbonated 100% fruit juice line. Sales of juices and soft drinks in the U.S. totaled $61 billion last year, he noted, adding that The Switch has market potential in both categories.

Since its inception in 2002, Switch has savored rapid growth. “We are doing close to a quarter of a million cases a year right now,” Hargis said. The company’s bottled

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