You may or may not know that New Hope (NBJ's parent company) and Supermarket News launched a trade show June 18-19, 2008 called Healthy Foods International Expo.
As part of the education program, Nutrition Business Journal presented on the findings of a series of surveys of consumers, conventional retailers and conventional food manufacturers regarding their beliefs about healthy foods. The presentation was entitled New Insights into the Motivations, Attitudes and Behaviors of U.S. Grocery Consumers.
The presentation drew over 100 attendees and two breakouts on retailers and manufacturers were well attended as well. No matter how much credit we give them, conventional retailers and manufacturers of healthy foods still don't completely get it. They have alot to learn, which made it all the more important that we were there to impart some of our industry knowledge to them over two days.
The show, though a launch, was perfectly produced and went off without a hitch (at least from my perspective). Attendance was a bit sparse, but understandably so in this economy, setting the stage for growth down the road. Approximately 100 exhibitors presented their latest healthy foods offerings to conventional retailer buyers and executives who pounded the floor.
While in the Dallas Convention Center, I took a few videos to show you what the show really looked like. Please excuse the fogginess of the video - my camera didn't handle the humid climate so well.
This video is of the rush to get on the show floor when it opened Wednesday at 12 noon so you can get an idea of what the show looked like.
This video is of the crowd gathered to hear Samuel Fromartz, author of Organic, Inc.: Natural Foods and How They Grew, give the keynote address Wednesday evening after the show floor closed
This video is from celebrity& author Devin Alexander
To learn more about NBJ's research on the healthy foods market, go to NBJ's Healthy, Lesser-Evil and Functional Foods channel, where all of NBJ's information on these categories is aggregated.