Natural Foods Merchandiser
Hispanic foods heat up the market

Hispanic foods heat up the market

As the Hispanic population continues to grow much faster than the overall population in the United States, Latin foods are becoming more popular among all consumers. This article covers the latest market data for the category.

As the Hispanic population continues to grow much faster than the overall population in the United States, Latin foods are becoming more popular among all consumers. Currently comprising 15 percent of the total U.S. population, the number of Hispanics in America is expected to grow to nearly 30 percent by 2050, according to the Pew Research Center. Clearly, this food trend shows no signs of cooling.

$7 billion—Current annual sales of Hispanic foods in the U.S., expected to rise to close to $10 billion by 2014; 2005 sales were $5.4 billion

$12 million—Annual sales of salsas sold in the natural channel; up more than 4 percent from 2009

29 percent—Growth of the U.S. Hispanic population from 2000 to 2007, to a total of 45.5 million; in the same period, the non-Hispanic population grew by just 4 percent

1991—Year in which salsa sales surpassed ketchup sales

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