Natural Foods Merchandiser
Kombucha comeback means major sales growth

Kombucha comeback means major sales growth

Rich in probiotics and lower in calories, kombucha is finding increasing favor with consumers drawn to the health benefits and soda-esque fizz of this fermented tea drink.  

In early 2010, kombucha sales hiccupped after tests showed that some brands contained higher alcohol content than the legal limit of 0.5 percent. A lawsuit ensued, leading some manufacturers to reformulate. But despite setbacks, this fizzy, centuries-old elixir has bubbled forth in both natural and mainstream markets. Boasting purported health benefits such as improved digestion and immune function, komb

Register to view the full article

Register for and gain access to premium content including the Natural Products Industry Market Overview, webinars, and white papers.

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.