Go to Wild California’s website and prepare to be instantly captivated by an idyllic video ode to the Golden State. Scenes of vibrant meadows, shimmering oceans and dense forests serve as a backdrop to these words from wilderness advocate John Muir: “Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul alike.”
New brand captures California in a crisp
Wild California crisps celebrate the bounty of California with a commitment to sourcing local ingredients and supporting causes that keep the Golden State wild. After launching in January, the company is preparing for its first appearance at Natural Product Expo West.