Natural Foods Merchandiser
New plant waters court thirsty customers

New plant waters court thirsty customers

Many "miracle water" claims have been debunked. Natural food consumers, however, still want what plant waters have to offer.  

The zeal for coconut water hasn’t yet dried up, but the excitement has become a little watered down.

When coconut water first emerged in the United States 10 years ago, claims wooed consumers with promises that the exotic beverage was everything from a natural sports drink to a cure for hangovers, kidney stones and bad skin. B

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