A recent report told us that by the year 2020 millennials—the generation born between 1982 and 2001—will grow to encompass 19 percent of the population. With burgeoning awareness and interest in pursuing a holistic lifestyle, there’s massive opportunity for natural retailers and manufacturers to market to this young, hip, and tech-savvy demographic.
So what better way to educate millennials about pertinent food issues than through the medium of rap? Or more accurately, through the vehicle of a newsical—a video straddling the line between conventional news reporting and, you guessed it, a musical.
David Holmes, co-founder of Explainer Music, a company excelling in such melodious creations, recently released the video “OMG GMOS!” for the website PandoDaily, according to the New York Times Dot Earth Blog.
Almost as interesting as the video itself are the comments beneath the Times posting—they exhibit an incredible knowledge of GMOs already.
For instance, the song relates, “There are also ecological risks involved/You can make a new problem like the one you’ve just solved/Like corn that’s bred with a built-in pesticide/The pests evolved and now superbugs thrive.”
One commenter wrote, “Any single pest control tactic favors the evolution of resistance, but the balanced use of multiple tactics doesn't necessarily do so.”
Another responded, “If the lyrics are based on science, looks at the situation at large, gives both sides of the story and finally makes one think (along with busting a move as the kids say) the message is well done.”
Whether or not the newsical resonates strongly with the millennial generation, the important aspect of the video is that it not only raises awareness over GMOs, but it also promotes an educated discourse about the issue at hand. Given the passion demonstrated in the comments section, it’s clear that the science, social and health implications and politics behind GMOs remain murky, and more educational content—such as the video—is welcomed.
Keep the conversation going. Post your thoughts in the comments below.