Nutrition Business Journal

Probiotic and Prebiotic Foods and Beverages Take Root in the U.S. Once and For All

From Kellogg's to Kraft to NextFoods, manufacturers add healthy 'bugs' to everything from cereal to fruit juice

Practically non-existent just a few years ago, probiotic foods and beverages have finally taken off in the United States — and it's about time. For years, Americans have lagged behind their European and Asian counterparts in both their acceptance and consumption of probiotics. But the combination of a high incidence of digestive problems in the United States, an increasing willingness to discuss these issues openly, and a growing interest in functional foods has finally created a market ripe

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