Natural and functional beverage categories have provided rich terrain for many fast-growing startups, including such legendary brands as Odwalla, Red Bull, Glaceau vitaminwater and Pom. Within the last year, two recently launched brands have emerged as leaders in red-hot niche segments: Bossa Nova beverage in the high-antioxidant fruit segment and Millennium Products in the kombucha fermented tea sub-category. Both companies are run by founders who combined
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