Is your cereal set stocked with options that are certified organic, free from genetically modified ingredients, gluten free and kid friendly? Highlighting these attributes in your breakfast aisle could mean more for your bottom line. According to Schaumburg, Ill.-based market research firm SPINS, sales in the kids’ cereal category increased 5.9 percent in the natural channel between March 2010 and March 2011. Here are a few kid-approved options that will also please parents by delivering essential nutrients.
Bob’s Red Mill Spice N’ Nice Hot Cereal
Encourage customers to think outside the (cold) cereal box with this hot option. Whole-grain oats, oat bran, flaxseeds, brown rice, corn, soybeans, millet, barley, sunflower seeds, raisins and cinnamon combine to offer 5 grams of protein in each ¼ cup serving.
Enjoy Life Perky’s Crunchy Flax
This gluten-free, dairy-free, peanut-free, tree nut–free, soy-free, egg-free, casein-free cereal is great for parents who need to keep kids away from these typical allergens. The fruit juice– and honey-sweetened crispy rice puffs include flaxseed for omega-3 fatty acids and also provide 50 grams of whole grains and 6 grams of fiber per serving.
Cascadian Farm Organic Kids Clifford Crunch
This organic cereal, formulated specifically for kids, offers 3 grams of fiber, 2 grams of protein and 30 percent of the daily recommended value of iron per 1 cup serving.