In today’s media-saturated society—where information and misinformation goes viral within seconds, and a certain celebrity doctor’s recommendations send millions of Americans clamoring for the food, beverage or supplement du jour—many manufacturers stand ready to kowtow to the latest consumer craze and fast-track any in-demand product to market. While this modus may score some quick cash in companies’ pockets, if their goods aren’t of top-notch quality a
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