Truvia launches campaign to fight childhood hunger

Truvia launches campaign to fight childhood hunger

Through its partnership with World Food Program USA, Truvia will support the daily provision of well-balanced meals to more than 30,000 Bolivian schoolchildren.

Beginning on World Food Day, Truvia® brand consumers can help fight hunger and improve nutrition for schoolchildren in Bolivia, where two-thirds of the population lives below the poverty line.

By logging on to sharingasweetfuture.com, consumers can send children in Bolivia a note of encouragement and inspiration. For every note sent, the Truvia business will donate $1 toward World Food Programme’s “Sustainable School Meals” program in Bolivia—up to $300,000 in the first year.

“South America is a vital region for the Truvia business because it is where the stevia plant originated,” said Zanna McFerson, vice president and business director for the Truvia business. “Our business is built with a responsibility to the communities where we operate. With ‘Sharing a Sweet Future,’ we hope to share in the future of these children and provide the nutrition they need to succeed while helping establish sustainable, thriving communities.”

The majority of Bolivia’s children do not receive the minimum daily caloric intake and suffer from nutritional deficiencies. Through its partnership with World Food Program USA, the Truvia business will support the daily provision of well-balanced school meals to more than 30,000 Bolivian schoolchildren. It also will provide funding for the purchase of 240 energy efficient clean cook stoves to be installed in schools’ on-site kitchens.

"Hunger is solvable but we can’t do it alone,” said Nancy Roman, director of private sector partnerships at the World Food Programme.

“Consumers around the globe want to engage in global social issues and businesses like Truvia are enabling them to do good in the world. By supporting hungry school children in Bolivia, together we are helping to build the bodies and brains of the next generation.”

The “Sharing a Sweet Future” campaign is one element of the Truvia brand’s comprehensive corporate responsibility program. As the leading stevia brand, the business is committed to sourcing responsibly, stewarding natural resources and working to improve communities.

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