Upstart Kombucha cofounders Caleb Hanson Josh Garner and Brian McKinney

Upstart Kombucha co-founders Caleb Hanson, Josh Garner, and Brian McKinney.

Upstart Kombucha rebrand attracts natural customers

There are new 'booch boys on the block—and their recent rebrand appeals to a sophisticated, natural customer. 

It took thousands of years to perfect the kombucha brewing process, but making this ancient, fermented tea came naturally for entrepreneur Josh Garner.

A brewer at heart, Garner first proved his chops crafting microbrews for a small, Oregon-based brewery. He later turned his attention to brewing kombucha. “In my mid-twenties I quit drinking, but I really missed the brewing process,” explains Garner. “Kombucha is all the fun, but without the hangover.”

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