Nutrition Business Journal

U.S. functional sales slow, but category outpaces overall food sector in '09

The recession lashed away at sales growth for the U.S. functional food and beverage market in 2009, but the category fared better than the overall U.S. food market. Future growth could be hindered, however, by growing regulatory scrutiny and rising consumer skepticism over unsubstantiated claims.



With their wallets pinched and their minds heavy with recessionary worries, Americans ditched dining out for eating at home last year — and choosing fo

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