Natural Foods Merchandiser

We can put an end to GMOs

How do we stand up to Monsanto? The answer lies in sharing with consumers the inherent health risks of genetically modified foods. In August, Natural Food Merchandiser's Kelsey Blackwell spoke with Jeffrey Smith, author of the bestselling book Seeds of Deception and recently released Genetic Roulette about exactly what some of these risks are.

In one study rats fed GM potatoes developed potentially precancerous cell growth in the digestive tract, smaller brains, livers and testicles, atrophy of the liver and a damaged immune system in only 10 days. Luckily, non-GMO momentum is building. According to a Nielsen report, GMO-free was the fastest growing health and wellness claim in 2009. To encourage more manufactures to go non GMO, we need a tipping point of consumer rejection. The magic number to achieve this, Smith estimates, is 5.6 million households or 15 million people who make it a point to at least buy non GMO when they can't buy organic. In this way, manufacturers will realize consumers want organic and non-GMO lines.

Retailers can play an integral role in achieving this by not only educating on the health and environmental risks of GMOs but by making sure such information is available in their stores.

Check out what shocking information Jeffery uncovered while researching his books, how you can get involved and why October 10, 2010 is the day for action, below.

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