More food and beverage brands than ever are flooding into the natural products industry, innovating with ingredient integrity, taste and user experience. This is good news, as more products build categories and elevate food standards. But new and emerging companies also foster competition.
In order to stand out in crowded retail shelves, where a kaleidoscope of colors and shapes can overwhelm products with ho-hum designs, packaging is vital to a product’s success. These five recent package redesigns better communicate brand ethos, ingredients and positive qualities. Take notes: What do you like? What don't you like? These redesigns will better inform your product's packaging.