From large soda corporations to small startup brands, food companies of all size are recognizing that low-sugar is the future. What's causing this criticism of sugar? For one, many popular diets and eating patterns such as paleo, ketogenic and Whole30 preach the health benefits of consuming minimal added sugar. Plus, most health professionals agree that sugar is best consumed in minuscule quantities to stave off type 2 diabetes and inflammation-based disease.

Natural food brands, such as these 10 smart companies, lead in formulating products with less than 5 grams of sugar per serving while still covetable and craveable.