Bobs Red Mill unveils first direct gluten free flour sub for traditional wheat flour

Bob's Red Mill debuts a new Gluten Free 1-to-1 Baking Flour that can be substituted directly for traditional wheat flour.

Bob’s Red Mill Natural Foods, the leading provider of whole grain and gluten-free foods, announces the availability of a new and unique gluten free flour that easily converts any conventional recipe to a gluten-free one. The new product, Bob’s Red Mill Gluten Free 1-to-1 Baking Flour, can simply be substituted for traditional flour, providing an easy way to create great tasting and safe gluten free baked goods. “We hear all the time from our gluten free consumers that they wish there were an easier way to substitute gluten free flours in their favorite non-gluten free recipes,” said Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill. “Our Gluten Free 1-to-1 Baking Flour is our most versatile gluten free product yet, and promises to provide bakers and families with an easy path to gluten free cookies, cakes, muffins and more.” The Gluten Free 1-to-1 Baking Flour is a special blend consisting of a handful of gluten-free ingredients, including whole grain brown rice flour, whole grain sorghum flour, sweet white rice flour, potato starch, tapioca flour and xanthan gum. It enables bakers to follow any baking recipe and directly replace the amount of traditional wheat flour called for with the new Gluten Free 1-to-1 Baking Flour. The resulting baked good promises to offer the same flavor and texture as its conventional counterpart. “We spent countless hours in the kitchen developing the perfectly balanced gluten free flour blend that really eliminates the frustration and intimidation that we hear about from our gluten free consumers when it comes to gluten free substitutions,” said Matthew Cox, vice president of marketing at Bob’s Red Mill. “Not only does this flour provide the simplest conversion to a gluten free recipe, it also provides results that are very similar to wheat flour.” The new Gluten Free 1-to-1 Baking Flour is made from the highest quality gluten free ingredients in a 100 percent dedicated gluten free facility. All of Bob’s Red Mill gluten free ingredients and products are also batch tested in the company’s quality control laboratory with an R5 ELISA Gluten Assay test to ensure the absence of gluten.

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