A new survey from the Produce for Better Health Foundation sheds insights on produce consumption trends and which fruits and vegetables are growing and declining in popularity.

Deanna Pogorelc, Senior content producer

April 15, 2015

1 Min Read
Fruit and vegetable consumption down, but focus on fresh grows [infographic]

Americans are putting about 7 percent fewer fruits and vegetables on their plates than they were just five years ago, according to a new study from the Produce for Better Health Foundation, but there may be a silver lining.

State of the Plate: 2015 Study on America's Consumption of Fruit & Vegetables found overall drops in produce consumption driven by high declines among older adults. Children, on the other hand, are eating more fruit and more fresh vegetables (instead of canned).

The study collected food and beverage consumption data from about 2,000 households (representing about 5,000 individuals) and used statistical modeling to make predictions about future growth.

"As we've seen, per capita consumption of fruit and vegetables increases with age. The aging population means there will be more adults entering a stage in their life of potentially higher per capita fruit and vegetable consumption," the report says. "However, there has been a negative generational effect for both fruit and vegetables among older adults, who historically have consumed the most fruit and vegetables [...] The good news is that those under the age of 40 have shown a positive generational effect during the past decade, meaning that those under the age of 40 today are consuming more fruit and vegetables than their counterparts 10 years ago."

Check out some of the major takeaways in this infographic.

About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for newhope.com. She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

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