Züpa Noma comes in six flavors that honor the culinary traditions of Sonoma, California.

Sonoma Brands is launching Züpa Noma, a single-serve and family-sized chilled vegetable soup, the consumer products incubator and venture fund announced today.

Züpa Noma offers a convenient, on-the-go meal replacement or snack that is “whole without the bowl.” The soup makes it West Coast debut on July 1 in select retailers.

Sonoma Brands launched in January 2016 as Jon Sebastiani’s next endeavor after The Hershey Company acquired his KRAVE Jerky. Züpa Noma marks the first brand to launch under the Sonoma Brands incubator umbrella.

"Sonoma Brands' mission is to push boundaries, invigorate dormant categories and adapt to ever-changing consumer needs,” Sebastiani said. “The $8 billion soup category is ripe for disruption and we believe that Züpa Noma will revitalize the category with innovation, fresh ingredients and flavor that deliver a liquid feast. Growing up in the rich agricultural community of Sonoma, growing grapes, I have a deep-rooted appreciation for quality ingredients and that has influenced the high quality, organic vegetables that are found in our HPP-produced fresh Züpa Noma soup.”

Züpa Noma comes in six flavors that honor the culinary traditions of Sonoma, including organic tomato gazpacho, organic yellow pepper habanero, organic beet orange basil, organic tomatillo jalapeno, organic carrot coconut lime and organic cucumber avocado fennel.

Ayesha Curry—food blogger, cookbook author, wife and mother—and professional triathlete and Ironman champion Meredith Kessler are joining forces with Züpa Noma to encourage consumers to avoid sugary pressed fruit juices and “drink your veggies.” With their busy schedules, both Curry and Kessler appreciate Züpa Noma's great taste and nutrition on the go.

"In my kitchen, I love having the freshest and highest quality ingredients to cook with and I am thrilled to partner with Züpa Noma, whose approach is the same," Curry said.

"When I'm training, healthy eating and convenience are top of mind," Kessler said. "I love that Züpa Noma is a grab-and-go meal replacement or snack that offers all of the nutrients I need, as well as great flavor, when I'm going for a ride, swim or run. Packed with vitamin C, it's the perfect recovery fuel." 

Züpa Noma is certified organic, low-glycemic, nutrient dense, high in fiber and absolutely delicious. This on-the-go chilled soup is low in calories, low in sugar and offers a great source of vitamins, with powerhouse ingredients such as pumpkin seeds, olive oil, turmeric and ginger.