National cable TV Series “Alive & Well with Michelle Harris” and natural skin-care leader Reviva Labs have launched a joint-venture promotion offering a free luxury spa vacation at the world famous La Quinta Resort & Club. The resort, located in La Quinta, California, is a Waldorf Astoria property nestled in a picturesque setting between Palm Springs and Mt. San Jacinto. The expansive 45-acre resort features 5 world-class golf courses (including PGA West), 42 pools, 52 hot spa tubs and seven restaurants, many offering delicious spa cuisine. The lucky winners will enjoy a suite at the La Quinta for four nights, along with daily complimentary spa treatments at the world-class Spa La Quinta and a free supply of rejuvenating skin-care products from Reviva Labs.
Alive & Well will air promotional spots nationwide from January through March 2007. Reviva Labs will be placing entry forms in participating retail stores that carry the Reviva Labs product line. Mellisa Baylis, V.P. of Sales for Reviva Labs, commented that “We are excited to be partnering with Alive & Well TV on this promotion, which will generate a lot of exposure and branding for Reviva Labs and our participating retailers. Every campaign we’ve done with Alive & Well has been a success and this promotion gives us the added opportunity to promote our retailers.”
Alive & Well is currently the top-rated healthy lifestyle series on national TV. The show regularly focuses on nutrition, fitness, eco products and natural beauty. Alive & Well offers several vacation promotions every year. Previous partners have included Canyon Ranch Spa, Trump International, Marriott, AirTran Airways, Silversea Cruises and more. Host Michelle Harris commented that “It is always a pleasure working with Reviva. The Reviva brand is synonymous with natural beauty and skin care and we are proud to promote their growth and success. These promotions always generate a lot of excitement among consumers. Who wouldn’t want a free spa vacation?” For more information visit www.aliveandwell.tv .
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