LONG BEACH, Calif., December 17, 2007 - BI Nutraceuticals, the leading supplier of quality raw materials and custom blends for more than 30 years, has selected the Safir Group to be the exclusive distributor for the company's line of ingredients in Turkey. BI's more than 700 ingredient offerings including organics, whole herb powders and teas, herbal extracts, vitamins, minerals and specialty ingredients for dietary supplements, functional foods and beverages will be available to finished goods manufacturers in Turkey.
"The harmonization of Turkish laws and regulations with those of the EU has resulted in changes affecting the health sector in Turkey. In particular, it has laid the ground for the creation of natural products. As the bureaucracy surrounding natural products continues to diminish in Turkey, it is creating tremendous demand for high-quality, efficacious ingredients, specifically with local companies who are looking to create products to compete with imported finished goods," stated George Pontiakos, President and CEO, BI Nutraceuticals. "The Safir Group's extensive experience in the medical sector and wide-ranging network of contacts will allow us to effectively tap into this nearly $200 million market."
Turkey is an emerging market with high growth potential due to its increasing population and household income. Additionally, the local population is accustomed to using natural products to manage health related problems, adding to the opportunity for growth. BI is continually seeking to expand the availability of its ingredients internationally, and recently signed an exclusive distribution agreement in Mexico with Nutraseutica International.
The Safir Group was founded 25 years ago to service the pharmaceutical sector in Turkey. They continue to service the pharmaceutical business while also focusing on the emerging natural products market. Today, the Safir Group is one of the leading distributors of raw materials for dietary supplements, functional foods and beverages in Turkey.
BI Nutraceuticals, with facilities in Long Beach, Calif., Islandia, NY and Suzhou, China, is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals and other specialty supplements. BI also provides drum to hopper custom blends and granular, time released and encapsulated ingredients. All ingredients undergo heavy metal, pesticide and irradiation testing, and herbal powders are also analyzed using BI's Identilok(R) species identification process. The company has additionally developed UltraHD(R), a process which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. BI also offers steam sterilization via the company's Protexx HP(TM) process, which utilizes high pressure, super-heated dry steam to ensure ingredients maintain their color and active compounds without water saturation problems. For more information visit www.binutraceuticals.com.
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