BrainSavers Debuts To Help Lower Risk Of Alzheimers

Revolutionary Tri-Component Lifestyle Program Founded By World-
Renowned Alzheimer’s Expert Paul Bendheim, M.D.

Scottsdale, Ariz. (April 23, 2007) – Stepping up the fight to reduce the risk
of Alzheimer’s disease (AD) in America’s growing and graying population
is Dr. Paul Bendheim, who has pioneered a new approach to staving off
the devastating illness. BrainSavers is a program that ties three primary,
scientifically validated components together—brain and body exercises
paired with formulated natural nutrients in a tasty bar – all designed to
stimulate the mind and help protect against memory impairment linked
to aging.

BrainSavers recently debuted at the International Health, Racquet and
Sportsclub Association (IHRSA) convention in San Francisco. The program
has been developed at a time when the threat of Alzheimer’s is a top
concern for age-conscious Baby Boomers and healthy seniors, and the
number of those afflicted with it rises every year.
Focused on mind-body fitness, the Tri-Component Program™ will be
available at select health and fitness clubs throughout the United States
as well as online.

BrainSavers: “Weight Training for the Brain”
The program’s components include:
• Food For Thinking™ -- an array of natural food products enriched
with naturally occurring antioxidants, vitamins, and essential
nutrients proven to help promote brain health.

• Memory Enhancement – BrainSavers computerized software
program offers interactive memory and cognitive training
exercises. For those who would prefer non-computer formats,
workbook-based puzzles and games are also available. Users
participate individually or as a group in three exercises, three times
a week for 30 minutes per session.

• Physical Fitness – A modest aerobic exercise plan to promote
overall health. Participants work out three times a week, from 30
to 60 minutes per session. All BrainSavers exercise
recommendations follow the guidelines of the American College of
Sports Medicine.

“We provide fun, easy-to-adopt interventions to reduce the risk of
developing Alzheimer’s. There has never been a more urgent time for this
initiative -- the statistics are staggering: Millions of Americans suffer from
AD and millions more are expected to develop it as Boomers age. This
disease places a great burden on patients and their families,” said
Bendheim. “Starting the program early is one of the best ways to protect
your quality of life and that of your loved ones.”

James Tonkin, CEO, said BrainSaver’s integrated lifestyle program takes a
holistic route to long-lasting cognitive health. He also cited the importance
of viewing the mind as part of our physical make-up.

“Think of the old cliché ‘to jog your memory,’ which refers to keeping the
brain in shape along with the body,” said Tonkin. “Culturally, we tend to
believe that only our outward appearance reflects the state of our health
and fitness, when in fact it is more complex. The enduring sharpness of
the mind is also a key indicator.”

About BrainSavers® Tri-Component Program™ and Paul Bendheim, M.D.
BrainSavers was developed by neurologist Paul E. Bendheim, MD, an
authority on Alzheimer’s disease and other neurodegenerative disorders.
The program uses a uniquely comprehensive approach to long-lasting
cognitive health through diet and nutrition, memory enhancement, and
physical fitness. Participants can enroll online or ask for BrainSavers at
their local health club. State-of-the-art software customizes the program
for each member, who receives ongoing feedback, nutritional and
exercise guidance, memory and other brain exercises. The lifestyle
package is focused not only on seniors and the Baby Boomer generation
wishing to reduce the risk of Alzheimer's disease, but on individuals who
are engaged in their physical and mental health. To become a member or
for more information:

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