CoroWise Brand Now Available in Three Krusteaz Frozen Breakfast Products

Breakfast lovers can now enjoy three traditional favorites while doing something good for their hearts. Cargill’s CoroWise™ Naturally Sourced Cholesterol Reducer™ brand of plant sterols is now available in three new multi-grain products by Krusteaz: waffles, French toast and blueberry pancakes. This healthy start line-up gives health-conscious Americans a natural option to help lower their LDL cholesterol.

Adults who start their day with one of these delicious, hot Krusteaz® breakfast foods, and continue to follow a healthy diet of foods low in saturated fat and cholesterol, may see their cholesterol numbers start to drop in as little as four weeks.

All three new Krusteaz® breakfast products are cholesterol free, low in fat and sodium, good sources of fiber, and contain all naturally-sourced ingredients. "Consumers have placed their trust in Krusteaz quality and taste since 1932. Now as their nutritional concerns change, we are excited to offer delicious alternatives that will enable them to continue to enjoy a hearty – and heart healthy – breakfast," said Mark Leopold, vice president, Retail Sales & Marketing, Ralcorp Frozen Bakery Products.

"Due to their growing availability in many popular products, consumers are becoming more familiar with the cholesterol lowering benefits of plant sterols and the significance of the CoroWise™ brand logo," said Pam Stauffer, global marketing programs & communications manager, Cargill Health & Nutrition. "Plant sterols are supported by the U.S. Food and Drug Administration (FDA) health claim* and backed by significant scientific research. We are pleased to provide the key ingredient to address this extremely important health issue."

Krusteaz® multi-grain waffles, French toast and blueberry pancakes are available in the Kroger family of stores in the Western U.S., including Ralphs, Fred Meyer, King Soopers, Smiths and Fry’s. They also are available at Raley’s, Save Mart, Nob Hill and Bel-Air stores in Northern California.

For more information visit Find us on Facebook at, search CoroWise.

Krusteaz® is a registered trademark of Continental Mills, Inc

*Foods or dietary supplements containing at least 400 mg per serving of free plant sterols taken twice daily with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 160,000 people in 67 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit

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