CRN Adds New Digital Component In Support Of Self-Regulatory Program

—NPIcenter Joins Industry Publications in Effort to Clean-Up Supplement Advertisements—

WASHINGTON, D.C., July 5, 2007 — The Council for Responsible Nutrition (CRN) today announced NPIcenter has provided banner space to support the association’s new advertising campaign directed toward urging supplement companies to file competitive challenges with the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB) to help ensure that supplement advertisements are truthful and not misleading.

CRN announced in September that it would provide NAD with a series of multi-year grants that allow NAD to expand its scrutiny of dietary supplement advertising. Recently, CRN partnered with five print publications that cover the dietary supplement industry on an advertising campaign that encourages supplement companies to file competitive challenges with NAD.

“We're exceptionally pleased to be a part of the program and applaud CRN on an initiative that allows the entire industry to be involved in self-regulation,” said Len Monheit, president and editor, NPIcenter. “We've long believed that industry must regulate itself in order to build a better industry and we view CRN’s initiative as a solid step in that process.”

NPIcenter, the only digital media partner, joins the following publications in support of the initiative: Functional Foods & Nutraceuticals, Natural Products Insider, Nutraceuticals World, Nutrition Industry Executive, and Nutritional Outlook.

CRN’s President and CEO Steve Mister thanked NPIcenter for its role in urging the industry to help clean up advertising claims.

The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing dietary supplement industry ingredient suppliers and manufacturers. CRN members voluntarily adhere to a strong code of ethics, and manufacture dietary supplements to high quality standards under good manufacturing practices.

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