Over the last 12 weeks derma e® Natural Bodycare, a pioneer in formulating cutting-edge natural skincare products, has become the number 10 brand within the natural skin care channel as noted by SPINS, the leading provider of scan data sales information to the Natural Products Industry. Additionally, SPINS has revealed that derma e® is currently ranked number 5 in the Facial Lotions and Crèmes category with the highest growth rate and sales per point of distribution.
derma e® attributes this achievement of the number 10 position to premium products that deliver results as well as several other factors. These include increased brand awareness amongst consumers, a very focused, expanded and well-executed sales strategy over the past year, a recent redesign of all product packaging, well-coordinated and effective advertising campaigns, and increased public relations efforts leading to more editorial coverage and media attention.
“With the strong team support of our brokers and sales force, derma e® was able to achieve this move into the top 10 position of the natural skin care category,” says Gina Ferrato, North American Sales Manager for derma e® Natural Bodycare. She goes on to say, “We have not only witnessed impressive growth and plan to continue to grow in 2009, but our retailers have a new perception of us as a brand. derma e® is not only competitively priced but provides formulations with proven results.”
For the past 25 years, derma e® has been formulating premium products with high levels of the finest scientifically proven natural ingredients to deliver results. Today this comprehensive award-winning line offers over 90 effective and affordable formulas to help a variety of skincare needs such as anti-aging, firming and deep wrinkles, as well as common problem skin conditions such as blemishes, scars, scaling, flaking or itchy skin, spider veins, age spots, discolorations, aching extremities and joints, and deeply cracked skin.