DSEA Board Elects New Slate of Officers for 2008

Sarasota, FL -- January 16, 2008 -- The Dietary Supplement Education Alliance (DSEA), a not-for-profit coalition of industry leaders, announced today the election of a new slate of officers for 2008.

Elliott Balbert has been elected President. Elliott, a high-profile leader in the dietary supplement industry, founded the Natrol vitamin company in 1980 and served as its president, CEO and chairman for 25 years. Elliott was one of the founders of DSEA and served as its president for the first four years. He has participated in many other trade and nonprofit groups including the Natural Products Association (NPA), American Herbal Products Association (AHPA), The American Botanical Council (ABC), the Coalition to Preserve DSHEA, the Corporate Alliance for Integrative Medicine (CAIM) and the American Herbal Pharmacopoeia (AHP). He is a Regent of Bastyr University as well as a member of the board of directors of the Vitamin Angels.

Jim Flaherty has been elected Vice-President. Jim is Senior Vice President of Marketing and advertising of NBTY, Inc. (NTY), a leading manufacturer, marketer and distributor of high-quality nutritional supplements. Over the last 29 years, through strategic marketing, advertising and promotional programs, Jim has been an integral part of building NBTY’s extensive brand portfolio.

Brad Larson has been elected Secretary/Treasurer. Brad is the Marketing and Business Development Manager of Capsugel, leading a multi-functional team of marketing and business development professionals in dietary supplement, pharmaceutical and over-the-counter markets throughout both North and South America. Brad has more than 20 years of management experience in the specialty chemical arena.

DSEA’s mission is to educate consumers, media and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy and regulation. Its donors include nutritional and dietary supplement suppliers, manufacturers, retailers and publishers.

Since its inception six years ago, DSEA has increased public awareness of the benefits of dietary nutritional supplements. Three major DSEA-funded studies completed by The Lewin Group have indicated dramatic cost savings potential of selected dietary supplements and have been featured in a congressional hearing, a National Press Club press conference and a Capitol Hill briefing. The organization’s efforts have resulted in positive coverage on television news programs and articles in newspapers and magazines. DSEA also publishes a monthly email newsletter that goes out to more than 2,000 health-oriented journalists.

In addition to media outreach, DSEA supports a web site, www.supplementinfo.org, which has become a well-known resource for objective information about dietary supplements. More than 25,000 visitors, including media, consumers and health professionals, access the web site each month. DSEA also regularly provides federal legislators with information about dietary supplements.

The other DSEA board members are Jon Benninger, business development director of Virgo Publishing, Fred Linder, president of New Hope Natural Media/Penton Media, Penny Marrett president of the Canadian Health Food Association, Michael McGuffin, president of the American Herbal Products Association, David Morrison, vice president of scientific and regulatory affairs of The Vitamin Shoppe, David Seckman, executive director and CEO of the Natural Products Association (NTY), and John Venardos, vice president, worldwide regulatory affairs and government affairs for Herbalife (HLF).

Contact: Deb Knowles
Dietary Supplement Education Alliance
Tel: 941-349-9044
Email: [email protected]
Web site: www.supplementinfo.org

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