DSEA Reaches Out to Oscars Celebrities

GNC, NBTY, and The Vitamin Shoppe Products Shine in DSEA Gift Box

Sarasota, Florida - February 28, 2007- The Dietary Supplement Education Alliance (DSEA) mingled with celebrities at the GBK Productions Oscar Gift Suite, providing education on dietary supplements and beautiful gift boxes with sample products. Elliott Balbert, past president of DSEA represented DSEA in the gift suite, provided in concert with the 2007 Academy Awards presentation. “We were very pleased with the high level of exposure this provided to the dietary supplement industry”, said Balbert, “We met with many Hollywood stars as well as media representatives and were able to communicate a strong message about the benefits of supplements.”

Helen Mirren, winner of the best actress competition for her performance in The Queen, Adriana Barraza nominated for best supporting actress in Babel, and Michael Arndt, winner of the best screenplay competition for Little Miss Sunshine were among those receiving the DSEA gift box. Even Kathy Hilton, Paris Hilton’s mom, stopped by! Elliott Balbert, assisted by Trish Balbert, holistic health counselor, also met with directors, producers and songwriters connected to Academy Awards 2007 nominees. In addition, they met with many members of the media including People Magazine and Hollywood Weekly. “This was an incredible opportunity for us to get our message and our products to both celebrities and the media,” said Elliott Balbert. Many celebrities signed the DSEA Oscars Gift Suite banner, which will be auctioned off at an upcoming fundraising event.

GNC, NBTY and The Vitamin Shoppe stepped forward to support the program and include their products into the gift box designed by DSEA. The beautiful box highlighted the three participating companies and guided recipients to the DSEA web site, www.supplementinfo.org.

About DSEA:

DSEA is a coalition of industry leaders whose mission is to educate consumers, media and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy and regulation. Its donors include nutritional and dietary supplement suppliers, manufacturers, retailers and publishers.

Since its inception five years ago, DSEA has generated millions of media impressions increasing public awareness of the benefits of nutritional supplements through its education project, the Dietary Supplement Information Bureau (DSIB). In addition to media outreach, DSEA has produced a Web site, www.supplementinfo.org, which has become a well-known resource for objective information about nutritional supplements accessed on an ongoing basis by media, consumers, health professionals and legislators.

DSEA board members include the American Herbal Products Association, The Canadian Health Food Association, Capsugel, Herbalife (HLF), NBTY, the Natural Products Association, Natrol, Inc.(NTOL), New Hope Natural Media/Penton Media, Virgo Publishing and the Vitamin Shoppe.


For information, contact Deb Knowles by phone 941-349-9044 or e-mail [email protected].

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